Some of you guys are missing the big picture. Analysts expect SWA to make over 400 mil in profit this year. Why? Obviously hedging, but also because every day that fuel goes higher the SW competative advantage increases. SW may have carried low fare passengers in the past but come this fall, with more bankrupt airlines and less lift, ticket prices will be higher and SW will be moving to strengthen it's market share. Our passenger demographics will obviously adjust as well....SW is already getting lots of business passengers.
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